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Visitors quickly learn that the show is simply too much information and too little time to absorb everything. Often, what peaks your interest is an exponent that moves away from pure information and offers visitors a tired break, providing entertainment. We have all seen a lot of games and contests that Exhibitors have been developed. It can be as simple as a putting green for some popular games like Guitar Hero and other games of X-box.
Thus, the use of games has real value: it helps them excel in the mass of data clutter, and offers visitors a much-needed respite pressures of the guard and draws attention to the screen.
It is important in planning your next show to keep what they are trying to achieve. Entertain your guests than your target exhibitors. Recreation through games and competitions is simply a technique to attract attention is not, by themselves, generate leads or sales.
So what makes a good game or a contest? The answer is that it is necessary to tie-in or reinforce your marketing message. The creation of entertainment that takes people away from their message is simple confusion. They walk up and tell a friend, but when asked who was the exponent, which nod and say "I do not know not."
To resolve the problem here are some tips:
o Create a game or contest that does not take much time to play. You do not want not to play chess on the stand, and did not find something that has no more than a minute or two to play.
or tones possible tie game or contest your marketing message. An example of this is that you have chosen a machine slot and make sure that the symbols on the reels are organized according to their marketing messages and product information. If the visitor is obliged to respond to questions that make each issue focuses on the information reinforced.
o Establish a price. A competition is not really a competition without an incentive. No need to $ 1.000 in cash for people to stop by your booth and play your game, but you have to select a price that will resonate with your target audience. Also have to consider whether there is a winner (in this case, you probably want something of higher value) or more winners (in which case you should choose something more affordable). prices generic range from iPods to gift certificates. However, you will be better served if it is considered the cheapest generic and opt for something that is relevant to their bids or industry. For example, consider giving your winner with one of his best-selling products or new, or if a C-level executives who enjoy a status celebrity in your business, consider giving your winning private lunch with the CEO.
or Leave enough space on your screen. While the game could become the focal point of the screen do not want to lose information about the products you want visitors to see. When creating the screen layout sure to balance both needs of the game or contest with important messages.
or the end of the game or have completed the ballot are undoubtedly one of the people standing is there to participate in the conversation. Take the ballots, ballot box stuffing and say, "Thanks, it means your team has lost an opportunity. Remember that the real reason for the game in the first place was to attract attention. Once the game or contest has fulfilled its mission, staff to see if they can learn more about the visitor, and perhaps create a good lead.
o One last tip. Although queue of visitors to your staff to approach them. It is an ideal opportunity to engage someone in a conversation that can lead to the discovery yarn quality.
Visitors find pieces of tires that are even greater. A well thought out strategy when includes a set of contest may give the screen until they need. Just do not lose sight of its true purpose.
End
Barry Siskind is an internationally recognized exhibit guru. Each year he helps clients achieve spectacular results from their exhibit investment. He is author of six bestselling business books including Powerful Exhibit Marketing and Selling From the Inside Out. Barry can be reached at barry@siskindtraining.com.
Las Vegas Nevada powerpoint slideshow 4-19-08